A version of this article appeared in the April 2010 issue of Harvard Business Review.
Vision Statement: Behold the Extreme Consumers…and Learn to Embrace Them
Click here for a larger image of the graphic. If you’re like most brand managers, you’re unaware of or turned off by “extreme consumers”—people so infatuated with the brand that they spend more than 10% of their lifetime income on it. But they can be your most powerful allies. This study of 2,000 extreme consumers […]
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HBR Learning
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.