Toi Toi releases low-alcohol canned wine

Toi Toi Wines has launched Toi Toi 8.5, its first low-alcohol wine in a can in response to growing customer demand for conveniently packaged, naturally lower alcohol drinks.

The Sauvignon Blanc cans are 250ml, the size of two small glasses of wine. They contain 8.5 percent alcohol, significantly less than the 13 percent usually found in white wines, making Toi Toi 8.5 New Zealand’s lowest alcohol wine in a can.

Toi Toi 8.5 is blended from 40 percent Toi Toi Reserve Sauvignon Blanc and 60 percent Toi Toi Sauvignon Blanc. The reserve wine lifted the Perpetual Trophy for the Best Sauvignon Blanc Wine at the 2018 Sydney International Wine Competition last month. There have been no cutting corners with the lighter Toi Toi 8.5 – only the most premium wines have been used from the brand’s sustainable Marlborough vineyards.

“Toi Toi 8.5 is bursting with beautiful passionfruit, citrus and gooseberry flavours – it’s a real taste of summer,” explained Samantha Joyce, Toi Toi sales and marketing manager. “The cans are ideal for the Christmas holidays when Kiwis will be relaxing and celebrating – often with a wine in hand – but don’t necessarily want to be feeling the effects all the time. More people are looking for a quality wine drinking experience without the high alcohol.”

Family owned by Kevin and Sara Joyce, Toi Toi Wines, (pronounced Toy Toy), is inspired by New Zealand’s natural beauty and awe inspiring flora and fauna. The brand creates quality, distinctive New Zealand wines by sourcing premium varietals from the regions in which they are most renowned, such as Marlborough Sauvignon Blanc and Central Otago Pinot Noir.