Kindle
$4.99
Available instantly
Audible Logo Audiobook
$0.00
with membership trial
Hardcover
$14.99
Paperback
$9.25
Buy new:
$9.25
FREE delivery May 6 - 7
Ships from: Orion LLC
Sold by: Orion LLC
List Price: $9.99 Details

The List Price is the suggested retail price of a new product as provided by a manufacturer, supplier, or seller. Except for books, Amazon will display a List Price if the product was purchased by customers on Amazon or offered by other retailers at or above the List Price in at least the past 90 days. List prices may not necessarily reflect the product's prevailing market price.
Learn more
Save: $0.74 (7%)
FREE delivery May 6 - 7. Details
Only 1 left in stock - order soon.
$$9.25 () Includes selected options. Includes initial monthly payment and selected options. Details
Price
Subtotal
$$9.25
Subtotal
Initial payment breakdown
Shipping cost, delivery date, and order total (including tax) shown at checkout.
Ships from
Orion LLC
Ships from
Orion LLC
Sold by
Orion LLC
Sold by
Orion LLC
Returns
Eligible for Return, Refund or Replacement within 30 days of receipt
Eligible for Return, Refund or Replacement within 30 days of receipt
This item can be returned in its original condition for a full refund or replacement within 30 days of receipt. You may receive a partial or no refund on used, damaged or materially different returns.
Read full return policy
Returns
Eligible for Return, Refund or Replacement within 30 days of receipt
This item can be returned in its original condition for a full refund or replacement within 30 days of receipt. You may receive a partial or no refund on used, damaged or materially different returns.
Read full return policy
Payment
Secure transaction
Your transaction is secure
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
Payment
Secure transaction
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
FREE delivery May 8 - 14. Details
Used: Very Good | Details
Sold by Hawking Books
Condition: Used: Very Good
Comment: Very Good Condition. Five star seller - Buy with confidence!
Access codes and supplements are not guaranteed with used items.
Amazon book clubs early access
Loading your book clubs
There was a problem loading your book clubs. Please try again.
Not in a club? Learn more
Amazon book clubs early access

Join or create book clubs

Choose books together

Track your books
Bring your club to Amazon Book Clubs, start a new book club and invite your friends to join, or find a club that’s right for you for free.
Explore Amazon Book Clubs
Kindle app logo image

Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet, or computer - no Kindle device required.

Read instantly on your browser with Kindle for Web.

Using your mobile phone camera - scan the code below and download the Kindle app.

QR code to download the Kindle App

Follow the author

Mark Stevens
Follow
Something went wrong. Please try your request again later.

Your Marketing Sucks: (see details inside) Paperback – October 17, 2013

by Mark Stevens (Author)
4.1 4.1 out of 5 stars 99 ratings
See all formats and editions
{"desktop_buybox_group_1":[{"displayPrice":"$9.25","priceAmount":9.25,"currencySymbol":"$","integerValue":"9","decimalSeparator":".","fractionalValue":"25","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":"LApHiOFJL9%2Bz2jqcEjQNWe8b9%2B37V7Y%2BBe33iHk8V3AwvYTIrj1n%2FVwJygDS9hBjvqZ2gdfkjDtIjaxPjBQFR%2FrpHPGC77lXvjkFwwawwjuzXmZ3IfBBphUtcXZdjTMzpHSyFsZwdXct5bZ3e9%2FVjldG8OIiY2%2B6z5kT%2B4c8%2FhUh6LhnR3aaMPSH2LQIcqrv","locale":"en-US","buyingOptionType":"NEW","aapiBuyingOptionIndex":0}, {"displayPrice":"$8.15","priceAmount":8.15,"currencySymbol":"$","integerValue":"8","decimalSeparator":".","fractionalValue":"15","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":"LApHiOFJL9%2Bz2jqcEjQNWe8b9%2B37V7Y%2BPyR9wFGEyfH9qAK7UZRg7xYlAPSHiXWaNy%2FmcCf3JPiAGWnSVLl3ngG%2BvTewxUBW07vFd5phD9tlHSmX4rTtYLHklws%2BqQgq7veYBvsib5RhOHAC3pp9WJIFWO%2B8XadwyJeY6St%2F%2FruOtKTJaMthP0KptxAjNJar","locale":"en-US","buyingOptionType":"USED","aapiBuyingOptionIndex":1}]}

Purchase options and add-ons

Stop throwing thousand-dollar bills out the window and camouflaging spending as marketing! Your Marketing Sucks cuts through the myths that claim marketing is about advertising, public relations, or direct mail. You should stop all marketing until you know how each component of your program justifies itself in dollars and cents and fire your advertising agency if it even thinks about applying for a Clio or other creative award. Learn how marketing it is about growing the revenue, profit, and valuation of the business with this bestseller. After reading Your Marketing Sucks, you'll demand that the money spent on marketing bring in more money in return.
Previous page
  1. Print length
    240 pages
  2. Language
    English
  3. Publication date
    October 17, 2013
  4. Dimensions
    6 x 0.6 x 9 inches
  5. ISBN-10
    0615823335
  6. ISBN-13
    978-0615823331
  7. See all details
Next page
Amazon First Reads | Editors' picks at exclusive prices

Product details

  • Publisher ‏ : ‎ MSCO Inc. (October 17, 2013)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 240 pages
  • ISBN-10 ‏ : ‎ 0615823335
  • ISBN-13 ‏ : ‎ 978-0615823331
  • Item Weight ‏ : ‎ 12.6 ounces
  • Dimensions ‏ : ‎ 6 x 0.6 x 9 inches
  • Customer Reviews:
    4.1 4.1 out of 5 stars 99 ratings

About the author

Follow authors to get new release updates, plus improved recommendations.
Mark Stevens

Mark Stevens

Brief content visible, double tap to read full content.
Full content visible, double tap to read brief content.

Mark Stevens is a best selling author, Founder of MSCO.com, CEO of AlmostScience.us Stevens is a lifelong entrepreneur, creator of businesses, author of more than 25 books, dog lover and hopeless romantic.

Stevens shook the marketing establishment with his Business Week best seller, "Your Marketing Sucks" (Random House/Crown Business), and redefined the rules of management with "Your Management Sucks" (Random House/Crown Business, 2006).

Stevens' latest books are:

*Evidence Of Love (Stevens' debut novel)

*Sky's Amazing Adventure (Stevens' debut children's book)

*Hike A Thousand Miles: Then You Can Inspire Teams

*Everything You Learned About Selling Is A Lie

Stevens sold his marketing firm MSCO.com in 2017.

Customer reviews

4.1 out of 5 stars
4.1 out of 5
99 global ratings

Top reviews from the United States

Don Felipe
5.0 out of 5 stars My brain exploded when I read this book
Reviewed in the United States on June 8, 2007
Verified Purchase
Why? Because I'm the CEO of a small investment management firm, and our whole industry is plagued by exactly the kind of mind-numbing marketing that this author talks about in his book. The real question here is, do you continue with conventional messages: those safe messages that everyone else in the investment industry uses, and that produce little or no results, or do you focus on new ideas, or ways of communicating existing ideas, that really resonate? The answer is obvious.

Shortly after starting my firm, we spent a lot of money on an "identity." Our marketing firm recommended using focus groups to assess how well that identity, and our marketing materials, worked. Yet, because we didn't have the perspective shared in this book, we ended up with an overall identity that was weak. Also, there has never been the kind of integration between all of our sales and marketing efforts that are suggested in this book.

It's all so obvious, once you read the book. However, for anyone who is contemplating this book, and feels like his business is presenting itself in a way that fails to differentiate it from others, I highly recommend it.
3 people found this helpful
Helpful
 Report
Kindle Customer
5.0 out of 5 stars This is the book to get to market your product...
Reviewed in the United States on May 6, 2012
Verified Purchase
I discovered this book because its author was one of the few people to defend Rush Limbaugh against the thought police. I had to buy the book to support such a courageous stand. When I started to read the book I realized it has a lot of practical advice on how to get anything (but especially marketing) done. I recommend it to anyone who has a project to accomplish or a skill/product to market. The advice and supporting examples/stories are practical and usually easy to do.

I have personally used this book's step by step instructions to improve my church's income and membership (gather data and develop a multi-level integrated plan). I have used it to improve my child's private school enrollment (pick the low-hanging fruit).

This book should be the standard text for every marketing course. Every business person who wants to grow their business should read this first.
One person found this helpful
Helpful
 Report
Redman
3.0 out of 5 stars It's okay...page 249 was printed TWICE in my 10th Anniversary Edition.
Reviewed in the United States on May 27, 2015
Verified Purchase
I gave this book 3 stars because the 10th Anniversary Edition copy of my book is has page 249 printed TWICE! It is missing page 253 and page 249 is printed where page 253 should be. If the publisher would have gotten it right, then I would have given this book 4 stars. I think the book really takes off around page 53 then slows around page 219. Lots of good information in here and good ideas to implement, whether your company is small or large. If you have a small local business, I don't see how the chapter on "Branding" is of any value. To me many of the ideas this author has shared are better explained in books from Jay Abraham "Getting everything you can out of all you've got" and "The Sticking Point Solution." I find those books have more tangible, strategic marketing value than "Your marketing sucks."
2 people found this helpful
Helpful
 Report
Jesse Garcia
4.0 out of 5 stars Your Marketing Sucks!!!
Reviewed in the United States on April 29, 2013
Verified Purchase
Great book! If you need a Foundation on how marketing works this is your book! Its all about Extreme Marketing. This book talks about real case studies and what they did to improve there marketing and bring up business.

Must read for those how need a boost in business and help in marketing!
Helpful
 Report
Shannon
5.0 out of 5 stars Completely revolutionized my view of marketing
Reviewed in the United States on August 2, 2011
Verified Purchase
I am in the process of starting my own online, home-based business, and I needed to learn about marketing. The concept of integrating your message everywhere and strategically focusing your efforts are probably obvious to someone with a marketing background, but I did not have one! Much of the book was geared toward larger companies with a lot of $$$, but there are quite a few transferable ideas to the small startup with little or no $$. I got this book because it was endorsed by Robert Kiyosaki of Rich Dad, Poor Dad as one of the best marketing books he had ever read. I agree. It is a quick and information-packed read. I have also found the author's blog on his company's website and have begun following that. I highly recommend it.
Helpful
 Report
John D. Conley
5.0 out of 5 stars Real World Based
Reviewed in the United States on November 28, 2014
Verified Purchase
This is a great book that gives real examples related to why your marketing sucks. If you think you are doing everything right after reading this book you need to read it again.

This is a great book for business owners or anyone in charge of marketing in their organization. Have a pen and paper handy because you'll want to take lots of notes.
Helpful
 Report
ShellShocked
1.0 out of 5 stars Nothing New Here!
Reviewed in the United States on November 19, 2020
Verified Purchase
The author sounds like a self-centered wanna be. His ideas and recommendations are not new and obviously copied from other legitimate books on this topic.
One person found this helpful
Helpful
 Report
Brooklyn's Nana
5.0 out of 5 stars The book title tells it all
Reviewed in the United States on April 9, 2013
Verified Purchase
My son who has his masters in marketing recommended this book to us for our company. Sadly I found out that we implemented too many of the ideas that Mark Stevens says 'suck'. The book is easy to read and comprehend and even though there is homework involved to change from 'sucky' marketing, I am looking forward to getting a great bang for my buck.
Helpful
 Report

Top reviews from other countries

Translate all reviews to English
Joscho
1.0 out of 5 stars This book sucks. Selten so ein schlechtes Buch gelesen.
Reviewed in Germany on September 11, 2017
Verified Purchase
Mir haben an diesem Buch so viele Sachen nicht gefallen:

- Mark Stevens? Wer ist das, warum hat er dieses Buch geschrieben, wie alt ist er? All diese Fragen habe ich mir nach wenigen Minuten Lesen gestellt. Im Buch selbst ist nur eine ganz kurze Info über den Autor zu finden, mehr nicht.
- Erstmals erschienen 2003, ist dieses Buch im Jahr 2017 ist dieses Buch total veraltet. Online Marketing wird wenn überhaupt nur nebenbei erwähnt. Dabei kann man doch gerade im Online Marketing genau das so toll machen, was der Autor ständig predigt, nämlich das jeder ausgegebene $ zumindest wieder 1 $ einspielen soll...
- Dem Autor geht es nur darum sein eigenes Unternehmen zu präsentieren und dessen Dienstleistungen zu verkaufen. An sich ja kein Problem, aber die Art und Weise wie dies erfolgt ist sehr plump und der Autor wirkt zunehmend eingebildet, aufdringlich und unsympathisch.

Das einzig gute an diesem Buch ist der Titel, das muss man dem Autor schon lassen, sehr geschickt gemacht. Das wars dann aber auch schon...
Report
KAS
3.0 out of 5 stars MARKETING
Reviewed in India on May 14, 2014
Verified Purchase
WORTH READING ONCE. CONTRADICTORY .
DEFINITELY NOT PRACTICAL. SOME OF THE IDEAS ARE FUNNY. OKAY TO READ. BETTER BOOKS AVAILABLE.
Report
Matthew
5.0 out of 5 stars A Fresh Look
Reviewed in the United Kingdom on February 17, 2011
Verified Purchase
Mark's take on the new way that Marketing is being used is quite amusing at times, the comparison to the same-same looking car adverts and how Marketing Managers are now more accountable than ever. A really good read and have no hesitation in recommending.
Report
Alan Brighton
3.0 out of 5 stars Great message, left me wanting much more though
Reviewed in the United Kingdom on July 25, 2010
Verified Purchase
The subject matter of this book is right on the money, but I have reservations beyond the main message. 95% of the time the main statement "Your Marketing Sucks" is extremely correct, for both small and large businesses. Where it is especially true for small businesses is that that most have no formal marketing education, so they either follow what others do (and 95% sucks) or they take guidance from the advertising industry or the newspapers of graphic designers. Very few indeed of these organisations do what the few truly successful marketeers do, which is test and measure results, and this book hammers home the message that they're out to sell ads to business owners and win fancy ad awards, not sell product. For that message only in my opinion this book is worth the effort to read, and it is an easy read. However in most cases it doesn't tell you what you should do to put things right, it just leaves you wondering. David Olgilvy's acknowledged masterpiece "Olgilvy on Advertising" gives the same message less controversially, but more importantly gives some timeless pointers about what makes good advertising (not other forms of marketing though). My clients who've read that book get the message that most advertising sucks but also know how to take the next steps. This book is a good advert for the author's business, and understanding the message has huge value, it leaves me wanting more though.
Report