Tunnel Beach in Dunedin. Photo: Unsplash / Tonia Kraakman
Dunedin has launched a new tourism campaign which tells people that it is Just Dunedin but well worth a visit.
The Dunedin City Council's economic development department, Entreprise Dunedin, launched the $150,000 campaign today.
Enterprise Dunedin manager John Christie said the aim was to raise the profile of Dunedin and to have a bit of fun with it.
"We like to have a bit of fun with our campaigns and to ensure that we are positioning Dunedin a little bit differently. We like to have a little bit of tongue-in-cheek humour in our campaigns.
"This campaign is designed to create an awareness about Dunedin and some of the unique wildlife, our built heritage, our food and beverage offerings."
He said the new campaign was designed to follow the last one - Plan D - which came out in 2020.
Christie said Plan D had done a great job as a campaign, but it was time for a refresh.
