Coon cheese to be known as 'Cheer' cheese

"Our decision to change the name of Australia's much-loved cheese reinforces this commitment to build a culture of acceptance, inclusion and respect where everyone feels a sense of belonging," the global head of Saputo Lino A Supato said in a statement.

The new name, Cheer, was chosen because it signals happiness.

"Cheer Cheese enriches everyday moments, with our signature taste that brightens your morning, noon or night," Saputo Dairy Australia commercial director Cam Bruce said in a statement on Wednesday.

Cheer cheese will be on the supermarket shelves nationwide from July 2021.

Coon cheese has been sold in Australia since the 1930s and was originally named after the American who developed the maturation process, Edward William Coon.cou