Helping Customers Build Smarter Campaigns With a New Investment in Marketing Attribution Technology

Acquisition of Oribi will accelerate our marketing attribution capabilities and establish a new LinkedIn office in Israel 

Our customers and partners turn to LinkedIn as the place to build their brand, engage with their professional audiences, and grow their business. As our marketing solutions business accelerates to 43% year-over-year in revenue, we are continuously investing in our technology platform to help our customers achieve maximum value from their marketing strategies. Today, we are announcing that we have entered into an agreement to acquire Oribi, an Israel based marketing analytics company, to further help our customers, from marketers to recruiters, gain actionable insights, make smarter decisions and drive business results. 

Today’s marketers rely on multi-pronged strategies to reach their audiences. Understanding which channels and messages have the greatest impact on the decision to take a desired step, such as a buyer requesting a product demo or a job seeker applying to a job posting, is critical to the effectiveness of any marketing campaign. Through the integration of Oribi’s technology into our marketing solutions platform, our customers will benefit from enhanced campaign attribution to optimize the ROI of their advertising strategies. This means that our customers will be able to more easily measure website conversions with automated tags and code-free technology, as well as build more effective audiences, all in a way that is privacy-first by design. 

As part of this agreement, we are excited to be opening a LinkedIn office in Tel Aviv, Israel - a market known for its talent and innovation. Following the closing of the transaction, several members of the Oribi team, including founder and veteran entrepreneur, Iris Shoor, are expected to join LinkedIn and will be based in the Tel Aviv office. Oribi’s team brings deep analytics expertise that will help us accelerate the capabilities of our attribution technology across our lines of business - from helping a marketer find better leads to a recruiter identifying the right candidates. The acquisition will expand our international presence so we can continue delivering products that meet the evolving needs of our global customers and members. 

Our investment in Oribi builds on our focus to create solutions that connect organizations with their professional audiences. With more than 57 million global businesses building their brands on Pages and more than 24,000 virtual events being created each week, LinkedIn has never been more important in connecting organizations and professional communities while creating value for businesses.

As we integrate Oribi’s technology into LinkedIn following the closing of the deal, we will maintain the strong controls our members and customers have over the data they choose to share with us, and will stay true to our existing data privacy commitments as we expand our technology integrations. See here for more information on how to manage advertising preferences, also applicable to Oribi upon its technical integration into LinkedIn’s platform.  

I could not be more excited for what’s ahead - welcoming the Oribi team to LinkedIn to help us further scale the value that we deliver to our members and customers and expanding our global presence with our new office in Israel.